Member of the Month
Member of the Month
Bob Gray was born in Wilkes-Barre Pennsylvania and attended Pennsylvania State University where he majored in Business. In 1981, the lure of sunshine brought him to California, and he’s been here ever since. Bob is currently a sales partner at Public Identity Inc., a promotional branding company located in Los Angeles. The major goal of Public Identity is to help companies place their brand(s) in the eye of the public in a tangible, innovative, functional, and highly visible way. With 30 years of experience in the industry, Bob is both creative and practical. He understands the importance of creative solutions that are functional and will work for his clients in the long term. Bob emphasizes that as we continue to rely so heavily on social media and other high tech outlets; people forget the importance of putting branded materials in the hands of the customer. In Bob’s own words, “Yes, I’m old school. I believe that significant sales and marketing battles can be won with hand to hand combat. You’re only good as your last tweet! And if you are going to rely on Yelp for help, good luck with the angry customer who is going to destroy you because he had a bad day.” There will always be a need to connect with a customer in a different way than technology alone might allow. Bob is of the opinion that there is room for both approaches and that bringing them together makes for effective commercial branding. This is just one of the reasons Public Identity is so successful.
When he is not working, Bob enjoys playing the drums, guitar, and harmonica with his garage band as well as spending time with his wife, 15 year old son, and 16 year old daughter. He is also deeply involved with managing a side project close to his heart, called Made Me Nuclear. The project is based on the powerful cancer survival journey of Charlie Lustman, a close friend of Bob’s. As a travelling one-man pop opera, the story is turned into an inspirational and motivational entertainment experience. The project is in its seventh year now and has been staged in over 50 cities and 7 countries across the globe. As the campaign manager and executive producer, Bob has travelled throughout the country and internationally with Charlie, promoting the project. The aim of the project is to bring hope to those who are going through a difficult time in their lives, with the help of music.Bob immediately joined the Los Angeles Jewish Chamber of Commerce after attending a mixer networking event. He knows the importance of having a presence in the Jewish community, while having a platform to expand his network and support the community at the same time.